After 14 years in the industry, Alfie joined the Ethos team in the summer of 2015.
Originally from Manchester, he has spent a large part of his career in London working for the iconic brands: Saco and Trevor Sorbie.
Alfie is a man of passion. He really enjoys building on-going relationships with his clients so their hair can evolve and change as they do, but talk to him about cutting hair and his feelings are strong and clear. "From the purest, clean shapes to the more avant garde - I love it all. I enjoy working with natural textures and easy to maintain shapes and I focus on the importance of having a thorough consultation to get the perfect result for each individual." Having been head of education at both Andrew Collinge and Trevor Sorbie, Alfie's skills knows no bounds.
"Though I have travelled the world and worked many of the most prestigious events and awards in our industry, my most satisfying moments were working for the charity My New Hair, which deals with medical hair loss, and making people feel great about the way they look again. One of my proudest moments was doing a shoot for STYLIST magazine with women who have suffered breast cancer as the models, it was very humbling experience."
Now back in the north west, he says of Ethos "This company represents a standard of excellence while maintaining a small team mentality. This means the ideas flow more freely and you feel part of a family".